Climate Culture has built a virtual community that combines gaming with environmental education and real world implications. When a player signs up they are asked a number of questions so their virtual world reflects their personal environmental impact. Through a series of actions a player can reduce their carbon footprint, help friends do the same and improve their status in the community.
The company is exploring partnerships with many different organizations and may even develop a program where state governments certify these energy savings and sell the offsets to energy suppliers.
From a marketing standpoint, the site is extremely slick and the intro video makes it easy to grasp the concept. With that said, consumers may be looking for more tangible benefits so they may want to link positive activity with discounts on real world green products.
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