Bobby Digital

We're all bombarded with advertising in our daily lives and many of us have become immune to the traditional tactics brands have been deploying. Experiential marketing aims to engage the consumer beyond passive messaging and actual get them to interact with something. While this is very effective, it's often a numbers game and you can only touch a limited amount of people. Brands are now creating these experiences by developing Web applications that not only engage the consumer, but often provide some sort of lifehack.

Seventh Generation is a Burlington VT. company that makes eco-friendly household and personal-care products. They recently created an application that helps consumers identify the ingredients in other products. While many companies are claiming to be environmentally friendly, the Seventh Generation Label Reading Guide will help you determine if they really are. Look out for more and more brands to begin creating applications as a way to increase their exposure.

Green.0

I've been checking out a new Web site called AlwaysOn and so far it seems to be a great resource for cutting edge tech news, industry event info, etc. Recently I came across their 2008 GoingGreen 100 list of private companies in 'cleantech.' The overall winner this year is Synthetic Genomics, a company that addresses energy, environmental and human health challenges through the development of sythentic genes. Most of this is way over my head but it's interesting to think about how companies like this may soon influence the mainstream consumer.