Ever since the economy went off the deep end, the mainstream media has been spending much less time covering the climate change discussion. Now there are certainly a number of other important issues that deserve the attention, but it's amazing to me how much this topic has faded.
When it comes to marketing, I see a similar trend. Less than two years ago everyone was trying to figure out how they could be 'green' and now the pervasive question is what to do with social media. Companies will soon realize, if they haven't already, that social media will place even more attention on their corporate social responsibility.
HuffPost recently published a diverse list of Green Game Changers including local businessman Gary Hirshberg. Interestingly this piece is also an example of another growing trend in the online world - branded content. The feature is presented by Toyota.
Saturday, October 3, 2009
Subscribe to:
Posts (Atom)
Posts
